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Use of Mobile Content Increases

Posted by Administrator on Apr 06 2011
Articles >> Mobile Industry

The way that people are using their mobile devices is changing.  There is an increase in accessing mobile content and using non-call features of their devices.

 

Mobile Content Usage
3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Nov-10 Feb-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 67.1% 68.8% 1.7
Used browser 35.3% 38.4% 3.1
Used downloaded apps 33.4% 36.6% 3.2
Accessed social networking site or blog 23.5% 26.8% 3.3
Played Games 22.6% 24.6% 2.0
Listened to music on mobile phone 15.0% 17.5% 2.5

Study by comScore.

 

Last changed: Apr 06 2011 at 1:01 PM

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